FullFunnel
Head of Channel and Partnerships
B2B GTM managed services and applied AI firm
- Recruited to stand up the partner and channel GTM function from zero, owning strategy, operating model, and a $2M year-one revenue target.
- Architected a multi-motion GTM strategy across four revenue streams: partner channel development, cross-sell and upsell of the active client base, churned account reactivation, and PE portfolio expansion.
- Iterated the partner GTM plan through three versions, aligning motions, sequencing, and resourcing to the Managing Partner's priority stack.
- Built a dedicated account plan for Hg Capital to drive expansion across its PE portfolio companies as a repeatable sponsor-led GTM motion.
- Designed the partner GTM operating framework, including partner prioritization, tiering of 52 partner field contacts by revenue potential, and outreach sequencing for co-sell pipeline.
- Built a total cost of ownership model comparing in-house Clay buildout to FullFunnel managed services, giving sales and partners a quantified value proposition for deal cycles.
- Designed AI-driven GTM workflows on Clay and Apollo, both active FullFunnel partners, to automate account research, prospecting, and outreach.
- Worked with the COO to define partner attribution and compensation rules before launching high-value partner motions.
- Defined the scope of the partnerships and alliances function for leadership, positioning it as a revenue and GTM engine rather than a lead source.